Over our time building this company, one theme that comes back from time to time is balancing art and commerce.
Food is filled with artists.
Sometimes, I see the frustration in their eyes when they have to choose commerce over art, and I get it. It hurts me to see the pain and judgment in their eyes when they think we are ignoring art. Because that’s not what we want.
We are trying to avoid is dying because we choose too much art first.
We are trying to be patient. Being disciplined about order of operations isn’t saying “no” - it’s our way to ensure a future where we have the freedom to choose art.
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If you pursue only art, you might not make it.
If you pursue only commerce, you might lose your soul.