Update: Not waiting for permission is great
3 weeks ago, we decided not to wait for coffee shops to give us permission before dropping off samples.
We were worried that some coffee shops might not like that, or that it would be too aggressive.
That concern was unfounded. Overall, it’s been fantastic.
We’ve landed 4 new clients and have a handful of active conversations.
All of these coffee shops were previously unresponsive via email/social, but leading with unsolicited samples started a meaningful conversation.
Current goal: 20 locations by the end of Feb.