We Screwed Up
Hey fam, it’s been a minute since I’ve written anything. 😬
Why? We’ve been busy getting our asses kicked.
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Summer kicked our asses, then we really couldn’t find our footing for a bit. It was expensive.
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What did we screw up? A lot. Some of the highlights:
wholesale flipped and we were asleep at the wheel
took on more than we could
standards too low across the business
too much duct tape
At the core of it all, we were spread too thin and stopped doing the basics right.
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So now we’re trying to recenter, find solid ground, and get back on track.