About - First Principles Kitchen

We (Tom and Eric) are starting a baked goods business in Chicago.

We are experimenting with the strategy of founding a food business like it’s a tech startup, thinking from first principles to achieve our objectives, and writing about it along the way.

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Podcast - How I Built This: La Colombe

Podcast - Noah Kagan: Mama Fu

Movie - The Founder

Podcast - Tim Ferris: Nick Kokonas

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Hi, we're Tom and Eric. We're starting a bakery during this pandemic. We're using a "first principles" approach and borrowing tactics from tech/software startups to the problem of starting a food business.